Search Optimization



SEO is a technique which of improving the visibility of a website on organic search engine result pages, by incorporating search engine friendly elements into a website.
Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images.
Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites). We have a team of highly skilled professional which do your SEO Work ethically & encourage healthy practices to up your site ranking in search engines.



‘Social media optimization’ (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites.
SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.



SEM is often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Website.
SEM may use search engine optimization (SEO) that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings. This is done using a combination of paid advertising, search engine-optimized website design, high-quality marketing copy and involvement in your industry’s online community and keywords Lots and lots of keywords.



Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements that are targeted to site content and audience.
These advertisements are administered, sorted, and maintained by Google, and they can generate revenue on either a per-click or per-impression basis.



Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.


Link Building

In search engine optimization (SEO) terminology link building is the process of exchanging links with other Web sites to increase your own site’s backlinks and quality backlinks.
Link building is the process of obtaining multiple hypertext links from relevant and related websites that all point to a particular website usually to improve search engine rankings. Certain keywords may be used in the link in order to improve search engine rankings for specific terms.



AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use. The keyword, when searched for triggers your ad to be shown. AdWords at the top ads that appear under the heading “Sponsored Links” found on the right-hand side or above Google search results. If your AdWords ad is clicked on, Google search users are then directed to your website.